12 Apr

Mkt Brand Manager Cookies Nutrition Empleos vacantes en Pepsico Santiago de Chile

Mkt Brand Manager Cookies Nutrition
Santiago de Chile RM
12 Apr, 2018 30+ days ago

Pepsico Santiago de Chile requiere con urgencia la posición de Mkt Brand Manager Cookies Nutrition siguiente. Por favor, lea este anuncio de trabajo cuidadosamente antes de aplicar. Hay algunas calificaciones, experiencia y habilidades requisito de que los empleadores requieren. Hace tu trayectoria profesional encaja con estos requisitos? Asegúrese de que entiende el papel que está solicitando y que se adapta a sus habilidades y calificaciones.

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Mkt Brand Manager Cookies Nutrition Empleos vacantes en Pepsico Santiago de Chile Empleos Detalles:

Define the strategic role and build annual brand plans for Cookies & Nutrition for Chile, Uruguay & Paraguay. Hold accountability for results from a market and financial perspectives for these categories.

Lead category diagnosis to achieve business goals (vol, NR MCV & share) in the short & long term
Develop, align & execute plans according to region opps & priorities and local market needs (PSP / AOP/ ST quick wins)
Active participation in planning process: ACP/S&OP & monthly Fcst
Set local brands priorities agenda across functional areas (CDU)
Brief research needs to nurture perfomance understanding
Track all initiatives results

Assure brand roles in savory / Nutrition / C&C portfolio
Detect portfolio opportunities (white spaces)
Support portfolio optimization process balancing efficiency with brand needs & opps
Support productivity projects balancing brand quality strategy & financial objectives

Marketing Calendar & IMC / Equity
Align & adjust calendars
Manage A&M & activate mkt & media plans
Adapt IMC into local activation plans & toolkits
Coordinate local media agencies
Translate Big Brand Idea into local plans
Support CASA on Brand Equity Strategy
Define research needs to nurture equity
Develop Local Promotions

Develop together with CASA Innovation funnel
Active participation on Cheetah Local meetings
Guaranty local Innovation calendar execution
Follow Up Innovation perfomance
Define research needs to nurture innovation
Guaranty innovation profitability

Guaranty brands pricing strategy execution (global) development (regional & local)
Support Revenue Mgmt. process
Pack price opportunities detection and support RM in the business case development =< if new (innovation) if redefine portfolio (resp.RM Mktg follow up)

Assure Mktg Plans alignment with commercial plans by channel
Support Shopper/Trade Marketing Plans

Lead Team with clear R&R and Career Plans
Coach and guaranty plans to develop competences and improve opportunities of team
Assure HR process quality (development plan, MYR YER, replacement matrix)
Persuade executive committee and regional leaders to assure strategy & plans alignment & approval


  • Bachelor in Business or correlate
  • Marketing solid background: relevant experience in any combination of marketing, brand, innovation and/or shopper. Al least 10 years experience in MKT
  • Business Knowledge: analytical and proficient on P&L, research, new product development, communication, trade and sales dynamics.
  • Capability to work with cross-functional teams
  • Good interpersonal and communication skills
  • Decision Making: Translates strategies into plans that can be effectively executed
  • Drive for results: Demonstrates perseverance and resilience in the pursuit of goals. Leverages understanding of key business drivers in own area to get results. Communicates persuasively to win support
  • Innovation: Encourages others to constantly look for better ways of doing things
  • Building Talents: Hires and develops people who have a positive impact. Encourages and coaches people to build their skills. Gives constructive, actionable feedback to help people improve their performance
  • Collaborating and influence: Collaborates well with others to deliver results. Influences others through reasoning and relationships rather than by using strong pressure tactics

Relocation Eligible: Eligible for Limited Relocation
Job Type: Regular

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